uclabruins logo_moodpanel

Logo Design for the UCLA Athletics Website

The University of California Los Angeles needed to rebrand and redesign the university’s official athletics website, home to UCLA Football, UCLA Basketball, and their other Olympic sports. I had the privilege of working with the UCLA Athletics Marketing Department to develop the logo and also provide creative direction for the redesign of the new website. I created a typographic solution that was simple and easily recognized as an online address. In efforts to drive visitors to the new website, the logo needed to have mainstream appeal, high visibility, and endless versatility for application onto anything from print collateral and branded items to shuttle buses, billboards and even the scoreboard inside Pauley Pavilion.


Other marketing pieces designed for UCLA Athletics

2012WBKB Poster_800sized
2009 GymPoster_800

Words from the client

“Karen has produced and delivered on time and within budget in every instance. We have had plenty of good project work done by others, but the breadth of her experience and successful track record make it difficult to go elsewhere. She is organized, disciplined, and shows good business sense. She obviously is creative, but at a level far superior to that of most designers of which I am familiar. Karen is accomplished and the ultimate professional. She has helped build the UCLA brand.”

– Scott Mitchell, Director of Marketing, UCLA Athletic Department