Logo Design for the UCLA Athletics Website
The University of California Los Angeles needed to rebrand and redesign the university’s official athletics website, home to UCLA Football, UCLA Basketball, and their other Olympic sports. I had the privilege of working with the UCLA Athletics Marketing Department to develop the logo and also provide creative direction for the redesign of the new website. I created a typographic solution that was simple and easily recognized as an online address. In efforts to drive visitors to the new website, the logo needed to have mainstream appeal, high visibility, and endless versatility for application onto anything from print collateral and branded items to shuttle buses, billboards and even the scoreboard inside Pauley Pavilion.
Other marketing pieces designed for UCLA Athletics
Words from the client
– Scott Mitchell, Director of Marketing, UCLA Athletic Department