I was thrilled when Go Beyond Racing contacted me to design the logo for their brand new (and at the time, top-secret) event: the NUT 100K, a 64-mile ultramarathon to be run on the gorgeous North Umpqua Trail in Oregon. Wanting to create a bold identity worthy of the distance (that would look great on a trucker hat, IMHO), I worked with a distressed slab serif font to convey the ruggedness of the course, drew an acorn “nut” icon, and crafted them in an earthy palette of dark chocolate, chestnut, and rusty orange. Multiple formats were provided for various applications, including marketing, online and social media channels, race signage, apparel, stickers, and pint glasses.For the 2016 edition of the “NUT”, a new 50k distance was offered and needed to be worked into the logo.