Ad to promote "Mountain Lakes 100" miler in Ultrarunning Magazine

After the inaugural running of the ML100 was cancelled mid-way through the race due to dangerous typhoon conditions in the remote mountain area, Go Beyond Racing needed an ad that really captured the true autumn beauty of the course — including an actual racer enjoying all those luscious single-track miles on the PCT — to convince would-be 100-mile runners to dismiss Mother Nature’s previous bad mood and register for the 3rd ML100 race. (It worked… I signed up!)


“Gordo”, our ad model, liked opening up a copy of Ultrarunning and seeing his money shot of a race photo printed as an ad.