The Goals
The owners of Ixora Floral Studio needed a new logo… and also a website, printed marketing pieces, magazine ads, and branding that would extended to all areas of their business, including retail applications, gift bags, and apparel.

The Solutions
I created a logo for them that maintained a handcrafted and organic feel – which was vitally important to express the nature of floral design – but also conveyed refined sensibilities for their upscale clientele and the event management part of their business.

The website and print collateral were designed to showcase their range of exceptional work, as well as the details of individual blooms and the thoughtfulness of each exquisite arrangement.

The Results
The new branding and online presence dramatically increased their business, resulting in more prestigious accounts, events, and exposure.