Cognizant needed a keepsake binder and booklets designed for an industry event showcasing how their technologies help manage the information that surrounds people, organizations, processes and products—what is called Code Halos. I designed a journal-sized binder using an ellipse motif that corresponded with the Code Halos branding, produced in metallic foils, stamped into book-bound linen. The set of seven booklets were designed as modular pieces for each industry scenario (Digital Brand Manager, Field Technician, etc.), giving Cognizant the flexibility to customize the experience for each of their clients and also extend the life of the solution with the option to include additional booklets in the future. Lastly, iconography was developed to help distinguish which technologies are used across industry categories. Three hundred and fifty binders were produced.
“Karen is my go-to designer for complex, urgent, and not-quite-well-defined projects. She has the rare and useful ability to ask questions to nail down concrete specifications while staying true to the original vision, budget constraints and timelines. Moreover, she’s really a pleasure to work with, and she delivers world-class design, project management, and a meticulous eye with a smile.”