The Goal
The owner of Athos Studio, a European-trained esthetician, wanted a logo which would help establish her new holistic skin care studio, give her credibility, and reach potential clients.
The Solution
Keeping in mind her affinity for the color lavender and calming properties of the namesake flower, I designed an identity that was professional and modern, with an organic element, to reveal the aesthetic of her intimate skin care retreat.
Words from the Client
“Karen truly understood me and took a genuine interest in my business and asked questions. She was eager to collaborate and help me reach my business goals. I couldn’t believe she actually wanted me to take part in the design of my logo! Working with Karen was a total dream come true. She was quick and efficient, sending me a handful of choices and never batted an eye when I rejected some. Like a true professional, she only asked how she could make my wishes a reality. Karen might have had a huge client load, but I wouldn’t have known – she was and still is extremely responsive and always made me feel like my business was her only business.”
– Christine Rouches, Owner and Licensed Esthetician, Athos Studio
